The Money Guru

Gemma Godfrey



Gemma Godfrey is the UK’s most influential FinTech entrepreneur, as the Founder and CEO of online personal finance firm, Moola.

Advisor to Arnold Schwarzenegger on The New Celebrity Apprentice, Gemma is a consumer champion on ITV’s Good Morning Britain, BBC Breakfast and Sky News.

She was named one of the “Most Powerful Women in London” by CityAM.

The former quantum physicist previously headed Investment Strategy for a publicly-listed wealth manager with $10 billion of assets.


Featured by The Times as a “route to the best financial advice”, Gemma’s firm Moola is a low cost, simple to understand and easy to access investment service. Employers can enhance the financial wellbeing of their staff and financial advisers can satisfy the needs of smaller clients.

Gemma was the Head of Investment Strategy at Brooks Macdonald, Chairman of the Investment Committee at Credo Capital and a Fund Manager at GAM, after starting her career at Goldman Sachs.

She is a Board Advisor to Templars and CLU School of Management.


There is no one better at clarifying complex conditions as they unfold....

Michael Gurka, Managing Director, Spectrum Asset Management, LLC

Watch Gemma's latest videos at Youtube


Her expertise is unmatched in her field and her ability to articulate global solutions is priceless.

Sean Larsgard, Founder, Prediction Point Trading

2014 -

2011 -

2011 - 2012

    Inspiring Women

    One Leap (backed by the Prime Minister)

    Striving To Make The World A Better Place

    BBC's Top 100 Women

    The City's Most Powerful Women


Speaker & Moderator

Articulate, confident and well informed.. I would love to work with Gemma again!

Victoria Chatterton, Senior Conference Director, ICBI


Frankfurt, April 2015

CFA Institute Annual Conference

Among the profession’s largest and longest standing annual gatherings of investment professionals.


Tel Aviv, Dec 2014

Fuel Choices Summit

Bringing together international start-ups, financiers and policy makers to reduce the world's dependence on oil through new technology and forward-thinking business models.


London, February 2014

TARGETjobs Breakfast News

Clients range from pharmaceutical companies and global banks to retailers and the entertainment industry. All looking for new ways to stay ahead.


London, November 2013

"In Conversation With Gemma Godfrey", Moderator

"Works with over 2,000 companies and 10,000 key decision-makers on emerging business & investment opportunities"


New York, October 2013

TEDxWallStreet, 'Filling The Void', Speaker

"TED conferences bring together the world's most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes or less)."


London, April 2013

Business, Finance & Entrepreneurs Dinner, Moderator

"Leading charity supporting vulnerable children, families and people with learning disabilities. Founded over 200 years ago, Her Majesty The Queen is a Patron."


London, Nov 2012

The World MoneyShow: Key Note Speaker

“Empowering individuals with a passion for investing for three decades on how to Invest Smarter, Trade Wiser.”


Portugal, June 2011

Annual International Securities Lending Conference: Moderator

“Organised exclusively by market participants, this conference is the only event of its kind in Europe.”


London, May 2012

The Blockbuster Trading Event: Moderator

“Bringing the leading traders, strategists and industry insiders together, to share their unique expertise and insights.”


London, June 2012

The BM Annual Investment Conference: Moderator

“Leading Lights in Fund Management and Business offer crucial insights into the challenges & opportunities we face.”


Monaco, June 2011

GAIM International: Key Note Speaker

"The largest and longest running hedge fund event in Europe."


International, May 2011

Global Professional Organisation Event: Key Note Speaker

“A global, professional organization based out of New York City, dedicated to education of the public, the investment community, and its membership of technicians”.

A terrific moderator

Marc Sidwell, Business Features Editor, City A.M.


Her prolific writing and opining across multiple media has become known for incisiveness and clarity

Hamlin Lovell, CFA, CAIA, FRM, Journalist

The Times

Investment Q&A: 'Go-to' financial expert for answers to readers investment questions.

The New York Times

International business commentator covering economics, politics and financial marlet issues outside the US but affecting US investors.

The Telegraph

Financial expert providing personal finance and investment advice.

City A.M.

Columnist for the national business newspaper, on a sporadic basis for the Wealth Management Section.

Huffington Post

Weekly column offering key investment insights, held since 2010.

Financial Times

Week Ahead: Quoted on a monthly basis on what's been moving the markets and what to watch in the upcoming week.

The Telegraph

Spokesperson for the Alternative Investment Management Association, since 2010.

The Independent

'Go-to' person for insights into the European Debt Crisis.

Family Offices Global

Columnist for the quarterly publication, responsible for the macroeconomic overview, since 2010.

City A.M.

Columnist for the national business newspaper, on a sporadic basis for the Wealth Management Section.

Total Investor

Weekly column for the first-of-its-kind website uniting consumers and the professional community, until 2011.

Mindful Money

Weekly column for the website offering a social news and knowledge network to the investment community, until 2011.

Top Business Woman Who Tweets About Wall Street


latest views | Subcribe to the The Investment Insight
  • Why Customers Will Decide The Fate Of Our Banks - 10 Dec 1515
    This talk was given at TISA‘s Annual National Conference. Today I’m going to try & walk the walk as well as talk the talk. To be successful, you need to focus on what it is your customers want and how do they want it. What will separate the winners from the losers in the banking […]
  • Bad News For Europe, Good News For Investors - 08 Jan 1515
    Bad news out of Europe, Germany in particular, makes two potentially profitable outcomes significantly more likely. Firstly, the European Central Bank will be more flexible in its efforts to keep Greece in the Eurozone. Secondly, there are fewer roadblocks in the ECB’s way for announcing further QE. Policy is diverging. While the US contemplates tightening, […]
latest tweets | Follow @GCGODFREY


Nothing short of excellent. Proven to be spot-on, entertaining & informative.. outstanding

Michael DiVecchio, Program Manager, U.S. Department of Homeland Security (DHS)

Consistently ahead of the curve

Alan von Altendorf, President, CWSX LLC

To achieve this credibility takes enormous hard work

Harry Owen, Commercial Director, City AM

A one-of-a-kind woman.. a source of inspiration

Joyce Hanson, Associate Editor, Summit Business Media

As close as most of us will ever come to a living, breathing crystal ball

Ed Carson, CEO, HVT Capital Management

Her unique background affords her ways to approach conundrums in a manner rarely seen on Wall Street

Oliver Pursche, Managing Partner, Montebello Partners

A prolific strategist.. with a razor sharp intuition

Radin Yousefi, Managing Director, Tradevec Limited

A rare find.. a true intellect with the power to communicate clearly & concisely

Christian M. Wagner, CEO, CIO, Longview Capital Management, LLC

Unique balance of intelligence combined with a healthy dose of common sense.. offers practical advice, thoughtful leadership & new ideas

Martin Rust, Senior Consultant, Strategy Corp

A dynamic personality, highly respected in her field yet possessing the warmth of a dear friend

Steven M. DiGregorio, President, Compass Asset Management Group, LLC

One of a very few trusted sources of information in the business

Christopher Colbourne, Founder, Trident Colbourne Financial Ltd

Vivacious, witty and erudite.. If there was a listed stock for Gemma, I'd be going long on her every day

Leon Clarance, Chief Executive Officer, Motion Picture Capital Limited